WHO IS ANABEL?
Anabel was founded in Eastern Europe in 2009 by Dalina Buzi. It started as a fashion magazine of the same name and in just two months became the highest selling magazine in the country. Eventually, in 2012 the magazine went from print to digital and is now in the top 10 most viewed websites in Albania, with its focus on fashion and lifestyle. In 2009, Anabel started the first community online, on Facebook, which became one of the most popular communities in the Albanian social media with a reach up to 12 million views.
At this time, Anabel was the first medium in the country to promote businesses on its Facebook page by creating various creative forms of advertising, unknown for that time in the country such as giveaways, competitions, product placement etc.
Throughout these years up to 2017, Anabel expanded its services to include corporate event production, PR consulting, Creative consulting for TV, advertisement, PR articles, promotional videos for NGO or advertising campaigns etc.
In 2017 Anabel created the first ever promotional mini-series on You Tube to a high success. In 2018, Anabel created the first ever YouTube series “Hostel by Anabel” in the Albanian language, which lasted three seasons to a massive success. “Hostel by Anabel” was the first YouTube production that was sold to sponsors with the same rates as a TV primetime product.
In 2020 Anabel created the first ever teen-drama series “$NOB” broadcasted prime time on Albania’s most viewed television, Top Channel.
Our team
DALINA BUZI
FOUNDER & CEO
A graduate from “Regis College” in United States and with a Master’s degree in “European Studies” from Westminster University in London, Buzi has had an extensive share of experience in the creative/production/advertising field.
She is the creator and co-creator behind many highly-rated TV shows, documentaries and TV productions in the country such as “Allah doesn’t like tears”, “It’s not Hollywood”, “One day among Serbs”, co-wrote 4 seasons of Albania’s highest rated shows “E diela Shqiptare”, “Kenga Magjike”, created and produced on of Eastern Europe’s top singers’ Elvana Gjata’s “3” recital, created and hosted “Oscars 2022” on Albania’s highest rated television Top Channel, created “Hostel by Anabel”, the first teen drama series “SNOB” etc.
She is famous for her ability to pick find the talent and many celebrities today, dedicate a part of their success to Dalina’s extensive work in training and promoting the young artists to their stardom.
For her experience and contribution in Albania, Buzi was invited to talk at a TEDx Conference in Bulgaria.
AMELA ÇAÇI
HEAD OF PRODUCTIONS
Graduated in Communications, with a major in Journalism, Amela has a demonstrated history of working in the media and the production industry.
Nothing started from coincidence with her; She loves communicating with people, sharing the bigger story, creating art from behind the cameras.
Her career started as a teenager, working with video-documentaries, and later on national television (TV Klan and Top Channel) as a broadcast journalist and a production manager.
She started working at Anabel Entertainment as a Production Coordinator for a reality show “Hostel by Anabel” and a few months later, she became Production Manager.
Skilled in Executive Management, Quality Control, Working with Investors, Amela took under her responsibility a lot of projects like: “Hostel by Anabel”, #Love #Likes #Tirana web- series, “Kosherja by Anabel”, “$nob”.
She has served as a Project Director for three years in a row for the 16-days campaign against gender-based violence with UN Women Albania.
Highly skilled in planning/organizing and creating a strategy for the show, commercials or series, Amela is always trying to stay updated with the latest technologies, trends so each product we have is innovative, meets the clients expectations and deadlines.
INA XHEXHI
HEAD OF PR & COMMUNICATION
Graduated in Marketing, Ina’s experience at Anabel started by coincidence, without knowing that would have lasted and developed through the years.
She started as an editor at Anabel Magazine, and after 2 years joined the Marketing team.
Through the years, Ina has created different marketing campaigns and digital content for many successful, professional and important Costumers such as: Neptune, Coin Tirana, Arena Center, Smeg, Age, Stop, etc.
With a curiosity for the ever-changing climate of influencer PR and marketing, Ina has the opportunity to help clients utilize Anabel’s influencer identification and management in creative and strategic ways.
SINDI SALAJ
HEAD OF CREATIVE DEPARTMENT
Sindi has a degree in Albanian Language and Literature (and that’s why she is a grammar police).
She started in the publishing industry as an editor at Anabel Magazine where after a few months in 2018 she became editor-in-Chief.
She has served as managing editor of “Influencer”, official fashion and lifestyle magazine of Tirana East Gate (TEG).
Sindi is involved first-hand in all our creative services providing creative writing, marketing, web content writing and social media communication.
She is an organised, dedicated and detail-oriented person, always learning about new things in order to offer creative solutions to our clients.
BRIKENA SALLO
HEAD OF MARKETING
Brikena is the Marketing Director at Anabel Media and Anabel Production for 5 years.
She studied Bachelor of Political Science at the University of Tirana and Master of Science in European Journalism at the University of Tirana.
Her career started at Gazeta Shekulli in 2012 as an editorial assistant to continue in media marketing at Panorama Group, TV Ora News and then at Anabel media.
Anabel Media's experience has been challenging and growing professionally with unique and competitive projects in the online production and marketing.
Meticulous project manager, balancing multiple deadlines, while maintaining an organized, yet creative, approach. Diplomatic and tactful in interpersonal communication and decision-making. Flexible and versatile - able to maintain a sense of humor under pressure - poised and professional, with an ability to transcend personal differences in order to reach a common goal.
VILMA BOJAXHIU
HEAD OF OPERATIONS "VIA ANABEL"
Vilma can be best described in a nutshell as a luxury nerd.
She started working in the luxury resale industry during her university years and passionately observed the industry change dramatically over the years.
As a Computer Science graduate, Vilma has a great advantage: system thinking and math background.
She started her journey with ViaAnabel over six years ago as a Digital Marketing manager and helped the company grow into the largest luxury resale online platform in Albania.
At 26 years old, she is the Head of Operations at ViaAnabel.al.
She is highly skilled in authentication techniques, brand history, product development, management and logistics.